BBB Chosen to launch Market Row a new, pioneering botanical rum

by | Oct 12, 2020 | News

BBB Chosen to launch pioneering new rum brand into the UK on and off-trade

Former Pernod Ricard executives Laurent Lacassagne (previously chairman and CEO of London-based Chivas Brothers) and Londoner Patrick Venning (formerly Chivas Brothers Marketing Director) have combined their 50+ years of spirits expertise to launch Market Row Botanical Rum, a super-premium rum passionately handcrafted at a new micro distillery they have co-founded in the heart of Brixton Market.

The industry veterans identified BBB as a perfect partner to exclusively represent their pioneering new rum brand.  Working closely with The Brixton Distillery, BBB will be looking after all sales and marketing, working closely with the UK Brand Ambassador Mikey Hirsch.  

BBB’s hands-on, collaborative approach with its clients and commitment to representing superior products with an authentic, ethical story made BBB the stand out choice as brand agency for Market Row.   BBB have already showed themselves to be a valuable partner, getting involved in all aspects of the brand development and launch planning processes in 2020.  

“Market Row Botanical Rum is inspired by the community where it’s crafted and we’re working to support independent Brixton businesses and people by sourcing ingredients and skills locally to keep our ‘Brixton-Bottled’ botanical rum authentic and give something back to the community,” says Patrick Venning, Co-Founder, Brixton Distillery Company.

“We believe the market is ripe for a new, straight-talking and inclusive urban rum,” says Laurent Lacassagne, Co-Founder, Brixton Distillery Company. “We want to bring something new to the category – creating the same levels of craft, creativity and inclusivity to rum that is now seen in gin and feel we’re the right team to take on that challenge.”

Market Row Botanical Rum is a blend of premium Jamaican, Bajan and Dominican pot still rums from five historic award-winning distilleries; infused with Kenyan black tea, Nigerian hibiscus and red rose from Pakistan – all inspired and sourced from Brixton Market. Aged in ex-bourbon barrels, Market Row Botanical Rum has a naturally dry and light taste, with less sugar than most rums and can be enjoyed with a mixer, in a cocktail, or on ice.  

 

LATEST NEWS…

We’re Living In a ‘Gin-naissance’

We’re Living In a ‘Gin-naissance’

When I tell people what I do, more often than not they’ll say; ‘You work in the drinks industry? Well you must meet my cousin/brother/girlfriend/dog walker/vicar - they’ve just created their own gin brand. They use tomatoes/upcycled carpet/autumn leaves in their...

read more
Rum – The Quiet Revolution

Rum – The Quiet Revolution

Boom or Bust?   The alcohol industry has many similarities to the fashion industry. Drinks come in and out of season, and we’re always talking about the latest trend, or what the new tipple of the seasonwill be.   Like the fashion industry, trends are...

read more
Craft Gin Club

Craft Gin Club

Manly Spirits Launches in UK's biggest gin subscription Craft Gin Club Craft Gin Club is the UK's largest online gin subscription club with over 33k members (August 2019) from all corners of the UK. Boutique Bar Brands worked closely with Craft Clubs for around a year...

read more
The London Distillery Company joins BBB’s portfolio

The London Distillery Company joins BBB’s portfolio

Here at BBB, we are delighted to announce that The London Distillery Company (TLDC) has appointed BBB as their exclusive distributor for Great Britain. While the TLDC range is currently widely available in the premium on-trade around London as well as via Fortnum...

read more
The Gin Guide Finalists Announced

The Gin Guide Finalists Announced

THE GIN GUIDE AWARDS 2019 - FINALISTS Following an intensive period of tasting and judging by 10 expert judges, The Gin Guide Awards 2019 list of finalists has been announced.  We are delighted that Manly Spirits Australian Dry Gin received high enough scores across...

read more