This month Bar Magazinereported on the rise of Soft Drink sales in the on-traded which is being led by ‘a growth in craft spirits’ as well as a ‘push from consumers towards more non-alcoholic serves’. Bar Magazine reported on how our tonic brand Lixir Tonic are are exploring less established alcohol pairings with including founder Jordan Palmer’s comments on how Lixir’s strategy fits into these growing trends. Read the full article from page 38 here.