Craft Gin Club

Manly Spirits Launches in UK’s biggest gin subscription Craft Gin Club

Craft Gin Club is the UK’s largest online gin subscription club with over 33k members (August 2019) from all corners of the UK. Boutique Bar Brands worked closely with Craft Clubs for around a year to secure the Manly Spirits listing for August 2019 in order to time perfectly for their ‘Making Waves’ ocean theme box.

With only 12 gins chosen every year to feature in their members boxes, the Craft Gin Club selection process is gruelling to say the least. They only select the best looking, best tasting gins from around the world which they think their members will fall in love with.

The results are in, and the feedback to Manly Spirits Australian Dry Gin was phenomenal. ‘Manly Gin’ was the highest searched gin phrase in the UK in August 2019!

  • 339,340 had the chance to try Manly Spirits Australian Dry Gin
  • Consumers loved the flavour, giving the gin an average score 8.6 out of 10
  • Members rated the gin the BEST EVER BRANDED GIN over the past three years (2017-2019) with a score of 9.32 out of 10
  • The Manly Spirits Craft Gin Club campaign reached 5.23 MILLION PEOPLE in August 2019:
    • 102,000 readers of Craft Gin Magazine
    • 1 million website visitors
    • Social media posts reached 3.87million people
    • 260,000 email newsletters were opened by recipients

We are delighted that the response to Manly Spirits was so strong.  With such incredible branding and a liquid to match, we have high hopes for Manly Spirits in the UK.

 

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Craft Gin Club

Craft Gin Club

Manly Spirits Launches in UK's biggest gin subscription Craft Gin Club Craft Gin Club is the UK's largest online gin subscription club with over 33k members (August 2019) from all corners of the UK. Boutique Bar Brands worked closely with Craft Clubs for around a year...

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The London Distillery Company joins BBB’s portfolio

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The Gin Guide Finalists Announced

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The London Distillery Company joins BBB’s portfolio

Here at BBB, we are delighted to announce that The London Distillery Company (TLDC) has appointed BBB as their exclusive distributor for Great Britain.

While the TLDC range is currently widely available in the premium on-trade around London as well as via Fortnum & Mason, Waitrose and Marks & Spencer TLDC strongly believes BBB are the best partner to deliver the distillery’s next phase of growth.

TLDC Chief Executive Killian O’Sullivan speaking about the new partnership said:
“To grow It was key for us that we find a partner who shared our values regarding spirits education, inspiring bartenders and who wanted to take our range of spirits to consumers beyond London. Great Britain is a demanding and challenging market. BBB are share our values and understand how to address these challenges. We clicked with the BBB team immediately and our approach to building brands is very similar.”

The entire BBB team is really excited to be taking on the range of spirits from TLDC. Every one of them is award winning and the Dodd’s and Kew Organic brands are some of the strongest in the trade from the craft sector. Having a London based distillery is opens up huge possibilities for us and how we engage with the trade.

The Gin Guide Finalists Announced

THE GIN GUIDE AWARDS 2019 – FINALISTS
Following an intensive period of tasting and judging by 10 expert judges, The Gin Guide Awards 2019 list of finalists has been announced.  We are delighted that Manly Spirits Australian Dry Gin received high enough scores across all the judges to progress into the final of the London Dry Category.  The margins were apparently extremely fine, with a large number of entries missing the threshold, so Tim Stones Head Distiller of Manly Spirits deserves huge credit.

Final tastings and verification by The Gin Guide judging panel will now take place to determine the winners in each category, as well as collating scores to determine the regional high scorers.  We shall wait and see how the Australian Dry Gin gets on….

View the finalists here: https://www.theginguide.com/2019-finalists.html

GQ names Coastal Citrus Gin as one of the best for a G&T

In March, GQ published its guide to the best gins to make the perfect gin and tonic.  We are delighted that out of the many thousands of gins they could choose, the featured Manly Spirits Coastal Citrus gin.  They even took it one step further recommending that is ‘best enjoyed in a classic Tom Collins; simply muddle with soda, sugar syrup and fresh lemon juice. The closest you’ll get to a balmy Sydney sundowner, without the jet lag’.  Read the article here.

 

Bar Magazine: Health & Wellness Trends Drive Premium Soft Drinks in the On Trade

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Manly Spirits Arrive in the UK

Last week, just in time for Australia Day 2019 Boutique Bar Brands announced the launch of Manly Spirits in the UK with an evening of spirits tastings, cocktails and a giant inflatable Clown Fish!

After many months of planning and patiently waiting for bottles to make their way to the UK from ‘down under’ we were delighted to welcome over 50 members of the drinks trade and media to the Merchant House of Bow Lane, City of London.

Heralded by Master of Malt as ‘one of Australia’s most exciting new distilleries’ we welcomed Manly Spirits founders David and Vanessa Whittaker as well as Head Distiller Tim Stone to London for a packed week of celebrations including Manly Spirits takeovers at The Domino (Leeds), Nine Lives, Bermondsey and we were even invited to the Australian High Commission for their annual Australia Day Reception.

Consumers can purchase the full Manly Spirits range of gins, botanical vodkas and liqueurs from Master of Malt.  For trade enquiries please contact info@boutiquebarbrands.com