Manly Spirits Launches in UK’s biggest gin subscription Craft Gin Club
Craft Gin Club is the UK’s largest online gin subscription club with over 33k members (August 2019) from all corners of the UK. Boutique Bar Brands worked closely with Craft Clubs for around a year to secure the Manly Spirits listing for August 2019 in order to time perfectly for their ‘Making Waves’ ocean theme box.
With only 12 gins chosen every year to feature in their members boxes, the Craft Gin Club selection process is gruelling to say the least. They only select the best looking, best tasting gins from around the world which they think their members will fall in love with.
The results are in, and the feedback to Manly Spirits Australian Dry Gin was phenomenal. ‘Manly Gin’ was the highest searched gin phrase in the UK in August 2019!
- 339,340 had the chance to try Manly Spirits Australian Dry Gin
- Consumers loved the flavour, giving the gin an average score 8.6 out of 10
- Members rated the gin the BEST EVER BRANDED GIN over the past three years (2017-2019) with a score of 9.32 out of 10
- The Manly Spirits Craft Gin Club campaign reached 5.23 MILLION PEOPLE in August 2019:
- 102,000 readers of Craft Gin Magazine
- 1 million website visitors
- Social media posts reached 3.87million people
- 260,000 email newsletters were opened by recipients
We are delighted that the response to Manly Spirits was so strong. With such incredible branding and a liquid to match, we have high hopes for Manly Spirits in the UK.
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