Avua Cachaça

A single estate, artisanal cachaça from Rio de Janeiro.

Location: Rio de Janeiro, Brazil
Client since:
2016 to present
Products: 2

Fact:Cachaça is the third most consumed spirit in the world

www.avuacachaca.com.br

Despite the incredible popularity of cachaça in Brazil and parts of Europe, it is a little known category in much of the UK. Boutique Bar Brands started working with Avua to help launch the brand in the UK in 2016.

After struggling to find an importer on their own, Avua turned to Boutique Bar Brands to find an import partner to bring the products into the UK. BBB secured an importer in August 2016 and almost immediately established the brands in spirits wholesaler Speciality Drinks and online retailer Whisky Exchange.

The launch strategy for Avua was to seed the brand into key influencer accounts and help educate the market about cachaça including challenging misconceptions about the spirit. By Autumn 2016 Boutique Bar Brands had achieved listings in some of London’s premier cocktail bars such as Merchant House and Whistling Shop.

Prata

Single Sourced from the hills of Carmo, Rio de Janeiro. Hand crafted  and pot distilled.

ABV: 42%
SIZES: 70cl bottles

Amburana

Single Sourced from the hills of Carmo, Rio de Janeiro. Hand crafted and aged up to 2 years in Amburana Wood Casks.

ABV: 40%
SIZES: 70cl bottles