Ish Spirits

We make award-winning spirits and drinks, without alcohol that deliver on experience, making it easy to choose a mindful option for any occasion.

Fact:
Worldwide alcohol consumption has declined 1.6% and nearly 40% of global consumers reported a desire to decrease alcohol consumption for health reasons. Source: IWSR

Let’s grab drinks. A phrase so ingrained its subtext needs no explanation.

It’s an invitation to spend time with one or many. A request for camaraderie and friendship, laughs and long stories. Our desire for connection is innate, woven into our very being. It cuts across language, geography and culture. To sit and share a drink is to open ourselves to opportunity. An opportunity to better understand someone, and for them to gain understanding in return.

At the same time, many of us are looking to make mindful decisions. To be healthier. To be choiceful about what we consume. This can sometimes be at odds with our desire for connection. That’s why ISH exists. To bridge mindful consumption with our desire to connect, and to facilitate occasions that fulfill both.

ISH is not about what it’s not. It’s about what it is. A choice to be social but also sensible. To be present and at the same time practical. A choice to be simultaneously playful – and mindful. It’s why we decided to create a mindful drinking company.

The Story
Founded by Morten Sørensen in 2018, Ish was inspired by a 100 day alcohol-free challenge. Frustrated by the lack of options available, Ish is designed to make mindful drinking easy, whatever the situation.

“We create products for the mindful drinker – an audience that transcends age and gender, but rather taps into the occasions where you’d like a drink, but would rather skip the alcohol.”
MORTEN SØRENSEN, FOUNDER

Mixology Range - Gin Ish

ABV: 0,5%

350 ML + 500 ML BOTTLES

NATURAL INGREDIENTS

ZERO SUGAR

ULTRA LOW CALORIES

VEGAN

AWARD WINNING

Mixology Range - Rum Ish

ABV: 0,5%

350 ML + 500 ML BOTTLES

NATURAL INGREDIENTS

ZERO SUGAR

ULTRA LOW CALORIES

VEGAN

AWARD WINNING

GinIsh & tonic

ABV: 0,5%

350 ML + 500 ML BOTTLES

NATURAL INGREDIENTS

ZERO SUGAR

ULTRA LOW CALORIES

VEGAN

AWARD WINNING

SpritzIsh

ABV: 0,5%

350 ML + 500 ML BOTTLES

NATURAL INGREDIENTS

ZERO SUGAR

ULTRA LOW CALORIES

VEGAN

AWARD WINNING

Chateau del-Ish Sparkling Rose

ABV: 0,5%

350 ML + 500 ML BOTTLES

NATURAL INGREDIENTS

ZERO SUGAR

ULTRA LOW CALORIES

VEGAN

AWARD WINNING

Chateau del-Ish Sparkling Wine

ABV: 0,5%

350 ML + 500 ML BOTTLES

NATURAL INGREDIENTS

ZERO SUGAR

ULTRA LOW CALORIES

VEGAN

AWARD WINNING