Pure Vodka

Pure is and award winning British Organic Vodka

Pure vodka was inspired by William McCoy, a 1920’s prohibition smuggler with a surprising reputation for fairness and quality.  McCoy’s spirits developed such a strong reputation that bartenders were calling for only ‘the real McCoy spirits’ a phrase which is still well used today.  

PURE is a multiple award winning, independently owned spirits company, committed to running an ethically conscious, environmentally friendly and human-centered business. Founder, Adam, stepped in to the industry after noticing changing drink orders when down the pub. As he and his friends switched to healthier, cleaner alternatives, he realised they weren’t able to buy with confidence that their drinks did not contain unwanted extras. They didn’t know what was in most spirits, and found it very difficult to find out. Craving a clean, PURE spirit, Adam began work to create something of his own, made without compromise…

The flagship product is PURE Organic Vodka, a clean, light, smooth vodka with citrus on the nose and a floral finish. After collecting multiple awards and other landmark successes, they launched a lighter, 20% vol. version, aptly named; PURE LITE in 2020. PURE only uses the highest quality ingredients, found on home soil, on British farms. All of their products are organic and made with 100% natural ingredients. They contain no additives, preservatives, thickeners, added sugars or carbs. Importantly, they are glycerol free (E-number 422) – glycerol being a thickener and sweetener present in most spirits throughout the industry. PURE wants to be known as a brand with a conscience, and be a good guy within the industry. They are striving to becoming carbon neutral, and run annual campaigns to raise funds and awareness for specifically identified sustainability projects.

Pure Organic Vodka

Pure Organic Vodka is a light, refreshing vodka. Smooth and slightly sweet on the palate, with citrus and floral undertones. Pure is built on the foundation of high quality raw ingredients and owes its unique taste to tyhe finest organic wheat it is derived from.

40% ABV 70cl