The renaissance of beer and food matching

by | Jul 3, 2014 | Article

With such a diversity of flavours and styles, beer is now making inroads into the food and drink lovers and experts of the UK. People are now interested in the amazing interplay between top quality beers and fine food.

Food and drink fashions and fads are often just that: fashions and fads disappearing almost as quickly as they arrived, as the ‘in-crowd’ surge on to find what the next trend in street food is going to be. There are other – usually larger – movements that stick for good. Take wine in the UK for example, good quality wine was very hard to come by until the 1980s in the UK and now in the 2010s you can buy Premier Cru in your local corner shop. Good wine is matched with food up and down the country and it has become seen as the norm.

The beer world is in some ways behind the wine world when it comes to marketing their beers alongside food, but we are catching up fast. Beer has lost much of its stigma as being seen as either cheap, bad quality, drunk by lager louts or old men with bad body odour New craft beers are now seen as artisanal, more expensive and high quality often displaying good branding and exciting flavours which are attracting younger consumers. With such a diversity of flavours and styles, beer is now making inroads into the food and drink lovers and experts of the UK. People are now interested in the amazing interplay between top quality beers and fine food.

It is no longer strange to hear of a beer and food matching evening, some top restaurants such as Le Gavroche have been listing top beers on their menus for years, as well as holding events. When we first started holding food and beer matching sessions back in 2006 I got strange looks, now it is sometimes hard to keep up with demand – and to keep ahead of the ever increasing competition. It can’t be classed as a fad, as beer and food matching is based on solid foundations of top quality ingredients, proven combinations and ever evolving elements. It is easy to convert the unconvinced with combinations such as Belgian triple with fois gras, bold IPAs with Stilton or export stout with chocolate cake.

Whilst there have been some ham-fisted attempts by the big brewing conglomerates to climb aboard the band wagon and present themselves as cutting edge and ‘craft’, the quality end of the market will continue to grow as word of mouth spreads the good word.

With a great variety of flavours and styles beers cover off virtually every type of food, there will be a combination that works even for the pickiest of customers – beer and food matching is here to stay.

 

 

LATEST NEWS…

We’re Living In a ‘Gin-naissance’

We’re Living In a ‘Gin-naissance’

When I tell people what I do, more often than not they’ll say; ‘You work in the drinks industry? Well you must meet my cousin/brother/girlfriend/dog walker/vicar - they’ve just created their own gin brand. They use tomatoes/upcycled carpet/autumn leaves in their...

read more
Rum – The Quiet Revolution

Rum – The Quiet Revolution

Boom or Bust?   The alcohol industry has many similarities to the fashion industry. Drinks come in and out of season, and we’re always talking about the latest trend, or what the new tipple of the seasonwill be.   Like the fashion industry, trends are...

read more
Craft Gin Club

Craft Gin Club

Manly Spirits Launches in UK's biggest gin subscription Craft Gin Club Craft Gin Club is the UK's largest online gin subscription club with over 33k members (August 2019) from all corners of the UK. Boutique Bar Brands worked closely with Craft Clubs for around a year...

read more
The London Distillery Company joins BBB’s portfolio

The London Distillery Company joins BBB’s portfolio

Here at BBB, we are delighted to announce that The London Distillery Company (TLDC) has appointed BBB as their exclusive distributor for Great Britain. While the TLDC range is currently widely available in the premium on-trade around London as well as via Fortnum...

read more
The Gin Guide Finalists Announced

The Gin Guide Finalists Announced

THE GIN GUIDE AWARDS 2019 - FINALISTS Following an intensive period of tasting and judging by 10 expert judges, The Gin Guide Awards 2019 list of finalists has been announced.  We are delighted that Manly Spirits Australian Dry Gin received high enough scores across...

read more